An element of the NHS targeting the private sector for the first time. Ever. 1,320 staff, a diverse group of services, five huge competitors with workforces of 35k to 50k and turnover up to £4.6bn. Limited budget and a tight timetable. We’ll define what you stand for and what makes you stand out. The name, Estate & Facilities Management, will need to change. We’ll take the new name and create an identity around it which will make it sit confidently with it’s powerful competitors. And work across your many services. And it’ll work with any new services in future. All on budget and on time. Deal.